Business insight from drug dealers?
Fascinating series of posts here and here at Brand Autopsy about what drug dealers can teach us about marketing and business.
Before you automatically dismiss this as outlandish and ridiculous – think for a second. Drug dealers must design their business in the same ways that legitimate businesses do. From procurement of product to making strategic real estate (location) decisions to acquiring customers … the parallels between street corner selling and running a legitimate business are endless.
Lessons come from the book Dealing Crack -- at popular booksellers (and street corners) near you.