After several months of thinking about naming my new firm (see posts here, here, and here), I have finally settled on a name: Silver Lake Law Group (Silver Lake is my town's large lake). Still working out the details on corporate organization (LLC vs. LLP vs. PC), but should have the new identity ready for a formal unveiling in about three weeks. In the meantime, keep an eye on Eric Heel's efforts to rename his firm Clock Tower Law Group.