Ten Secrets of Business

Via The Nub is this post with the "10 Secrets of Business" from Stuart Craner and Des Dearlove:

1. Money is a by-product: purpose and values come first.

2. Culture is the differentiator: it's what makes you unique.

3. The customer comes first - and co-creating value with the customer brings an edge.

4. Talk the walk: communicate, communicate and then communicate some more.

5. Rules stifle: values are more important.

6. Distill it down: so the message is clear.

7. Kill complacency, don't let it kill you - and evolution is better than revolution.

8. Lead by example: credibility is important.

9. Best beats first: originality is not always enough.

10. Keep it simple - because business is fundamentally simple.

Sounds about right.