So, what do you do?

Don the Idea Guy's Brain Blog posts a link to a site called 15SecondPitch.com. From the site:

"So, what do you do?" It's one of the first questions people ask. Your 15SecondPitch lets you answer with confidence and get them interested in learning more. Enhance all your relationships, business and personal, by marketing yourself more effectively.

The site also helps you craft an elevator speech with the help of a "Pitch Wizard." You can put the result on a business card purchased from the site -- which I think is a great idea. I've been working on my pitch for quite some time. As a general practitioner who also mediates, it has always been very hard for me to answer that very question, "So, what do you do?" But here is my best effort so far:

My name is Mathew Homann and I am an attorney and mediator. As an attorney, I help individuals, businesses, and organizations cope with day-to-day legal issues and plan for the future. As a mediator, I help those same kinds of people resolve their personal and business conflicts in a peaceful and cost-effective way. My firm, the Silver Lake Group, constantly strives to improve the way we work with our customers and we guarantee they will be happy with our service.

I'm still not 100% happy with it, but if you don't start somewhere, you'll never get anywhere.