Building a Strong Client Experience

Sam Decker at Decker Marketing adds his thoughts to this great post in Mark Hurst's new Good Experience Blog. Read both posts, but my favorite part of Sam's comments are here:

Building a strong customer experience is a constant battle of choices between effort to consistently meet and exceed the basics before getting fancy. First be confident you've built a strong foundational experience and can sustain and improve that foundation. Then venture off into fancy land

Starting my new practice, I have to be constantly reminded of this. Focus on the basics first, then work on the bells and whistles.