Who is your perfect client?  Old or young?  Rich or poor?  Male or female?  Once you've decided, go shopping.  Go to the kind of stores your perfect client frequents, and look around.  What draws your perfect client to the store(s) he or she shops in?  Is it price?  Is it selection?  Is it quality?  Is it atmosphere?  Go back to your office and compare your office's "look" with the look of your ideal customer's favorite store.  Could you make your office more inviting or accommodating?

Then think about what you sell (and how you price it).  Are you Wal-Mart, Target, or Nieman-Marcus?  Which one do you want to be?