Legal Buzzword B.S.
Michael Cage, in his newly renamed Local Small Business Success S.T.A.K.S. Blog (Strategies, Tactics And Kick-Ass Systems, if you must know) suggests playing this Buzzword B.S. game:
When someone, especially a consultant who is trying to take your money, explains what they are going to do using a buzzword, tell them to explain it again. But without the buzzword. When I first started doing this, I added on: “…and do it in one sentence.” Problem was, they’d end up giving me a 97-word sentence. So, nowadays, I just ask the question and wait. … If they can’t clearly explain it in one sentence, they don’t know what they are talking about. And they get no money.
How would you respond if one of your clients started playing this game with you?