I’m still working on the brain-dump from LexThink, but I had to pass this gem along.  At Techshow, I was looking at a product I’ve coveted for a while, and  asked if there was show special.  One of the people in the booth said no, but suggested that, as an authorized reseller of the product, he could give me a great deal.  He handed me his card, and the name of his business was “Generic __________ Solutions.”  The tagline under the name was “Choices from major manufacturers.”  On the back of the card was a list of over 20 “products and procedures” his business offered.  I took the card, and the snarky marketing guy in me almost asked, “So is there anything you don’t do.”  I’d love to hear his elevator speech.