MINI Musical Marketing Magic

Cheskin’s Terri Ducay just bought a MINI:

I knew this car was different the minute I entered the showroom. The environment was hip, stylish and informative. What was emphasized was not so much the car, but me and how I'd experience driving the car. For example, there was a "Test Drive Accessory" display that offered a variety of music CD’s to play during the drive. The music ranged from Soul, Blues, Rock, etc. How brilliant I thought, music is critical to my experience while driving but I don't carry my CDs with me when looking for a car. I picked The Rolling Stones ‘Hot Stuff’ and was on my way.

Though a MINI is not on my shopping list (can’t get the golf clubs in the back, don’t ya know) I absolutely LOVE the music idea.  Why not keep a selection of CD’s in your waiting room and if your clients must wait, let them listen to their choice of music.