Buy more advice.

I don’t often link to Seth Godin.  Oh, I’m like the rest of the blogosphere and think he’s brilliant and all, but I figure that if you read my blog, you are probably also reading his.  However, something he said in a post today struck me, and I wanted to throw it in a post to make sure I could find it again.  It’s this:

I think most organizations don't buy nearly enough advice. They go 97% of the way, do 97% of the work, make all the investments... but then they get too tired and too stuck to actually do the high leverage stuff that works. So yes, buy advice. Buy a lot of it. But most important, understand why the advice is good advice, really understand the dynamic behind it--then you won't have any trouble selling the idea, because it's not the advice giver that matters... it's the advice.