Advise vs. Serve

Via AdPulp comes this link to Neil French’s Communication Arts Column.  The best piece:

Next time you see the agency credentials PowerPoint, strike out every “serve” you see, and substitute “advise.” You’ll be amazed at the difference it makes to your own self-worth, for a start.

Take a look at your marketing materials and try this change yourself.  I think you’ll notice a positive change.