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Bubba (from Forest Gump) would be proud.  Microsoft is reportedly taking a page from Procter and Gamble as it names the entire Windows Vista family:

• Vista Starter
• Vista Home Basic
• Vista Home Premium
• Vista Pro
• Vista Small Business
• Vista Enterprise
• Vista Ultimate

Which version is for me?  Where’s Small Business Premium?  How about Enterprise Pro?  Why can’t I have Ultimate Starter?  I’m sure it’s only a matter of time.  Is Microsoft worried about getting crowded out by Apple’s OS boxes on the shelves of Best Buy?  Microsoft has just added, collectively, hundreds of thousands of hours to the time computer buyers will spend buying their next computer.  How’s that a good thing? 

According to this article, it’s not.

When choosing to expand product offerings it is as important to recognize the parameters of competition where variety is an advantage and when it merely overwhelms the consumer.  (From the Drakeview blog)

As a professional service provider, how many “choices” do you offer?  How many options do you give your clients?  Are your clients often overwhelmed by the decisions they have to make?  Not sure?  Ask them.

And if you still believe more choice is better, go to Wal Mart and spend an hour trying to figure out what toothpaste to buy (and then decide upon the flavor).