My friend, Don the Idea Guy, introduced me to Jim Canterucci, author of the new book Personal Brilliance.  Don is masterminding the blog promotion of the book, and pointed me to some “blogger resources” he and Jim put together to make it easier for bloggers to blog about the book.  I just spoke with the book’s author and he’s sending me a copy to review.  I’ll let you know what I think, when I finish it. 

What Don is doing is pretty interesting.  He’s working with the author to promote (and presumably profit from) sales of the book while he heartily recommends it on his blog.  Does his credibility suffer?  Or has Don built up enough good will among his blog readers for us to assume he wouldn’t recommend a product or an idea without believing in it?  For me, the answer is yes.

I am quite certain this is a question more and more blog writers will be asked as the line between “advertising” and “content” is blurred.  What do you think?

P.S.  I’m not picking on Don here.  I know him and trust him, and frankly, I’d buy the book on his recommendation alone. I’ve just been thinking a lot lately about the intersection of blogs, advertising, paid endorsements, and the advertorial.

P.P.S.  Don is coming to BlawgThink, so feel free to ask him yourself.