Not blogging yet? Your clients may expect it.
Still looking for a reason to blog? In this post from the Work Better Weblog titled, Wanted – Real Estate Agents to Blog the author explains why he wants his next real estate agent to have a blog:
This is what I’m looking for in the next real estate agent I work with:
- A weblog that’s about 60% ‘business’ - properties, housing market, interest rates, mortgage stuff. With the rest of it more personal and hopefully completely off topic. Ideally, some posts will cross both sides - likes restaurants and events in the neighborhoods they really like.
- Yes, the weblog needs to have an RSS feed filled with photos so I can automatically stay up-to-date on the home sales in the area.
- I’d also like an iCal calendar available, so open houses can be loaded into my things-to-do this weekend.
These 3 items help me build a relationship with an agent, on my terms and without the risk of spam and unwanted phone calls. While at the same time, building the agent’s reputation, credibility, and network.
You’ve been warned. ;-)