The NonBillable Hour

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Goflockyourselfable Language Test

I’m glad to see Go Flock Yourself is back.  It’s a blog about the absurdity of all things Web 2.0, and pretty funny to boot.  In a somewhat mean-spirited post ripping the use of the term “Syndicatable” in the new book by Robert Scoble and Shel Israel, GFY’s anonymous author shared a pretty useful language tip:

The only people to whom the word “syndicatable” is going to mean anything are the ones who already know what syndication is. Think of it this way, in what I like to call the “Room-full-of-middle-aged-suburban-women-test.” In this test, you walk into a room full of middle-aged suburban women, and say “Blog content is SYNDICATABLE.” Take the number of purely blank stares, multiply it by the number of them that get up and head for the coffee table or the bathroom, and you have a direct index of that statement’s failure to convey even a lick of meaning in and of itself.

As lawyers, how often do we use terms in client conversations that wouldn’t pass this test?