You Only Need Four Ideas

Innovation
Written By

From this month’s edition of Brainmail:

A US study says that just four ideas copied thousands of times account for 80% of all breakthrough new businesses created between 1965 and 1995. The four ideas are: power retailing, focus/simplify/standardize, value chain bypass and mega-branding.  Ref: Strategy + Business (US)

Which of the four will your firm rely upon to create your breakthrough new business?

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