Price like a Professional

Sean D’Souza gives some advice on raising prices in The Price is Never Wrong.  A comment to the post caught my eye:

Adam Kayce writes:  Darn good point. Every time I’ve raised my prices, not only do I make more money (which is nice), and not only do I seem to get more business (also very nice), but two other things rise, too: what you call “respect”, and “business self-esteem”.

People see me as more of a professional, the more my rates increase. It’s all perceived value.

But also, as I charge more, I give more - and I see my work as more valuable. That’s the business self-esteem rising. I believe it, so I embody it, and the value of the work increases. Great cycle.

I’d never thought about how pricing relates to business self-esteem before.  What do you think?

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