Here’s one of the best taglines (from the presentation design company Missing Link) I’ve ever seen:

Don’t hire us because we’re fun and interesting.  Hire us because you’re not.

In a blatant rip-off, I’m claiming this line to sell to my next law firm client:

Don’t hire us because we know the law.  Hire us because you don’t. (TM)

technorati tags: marketing, law