The NonBillable Hour

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Advice for "Contact Us" Pages

Here’s some good advice for those “Contact Us” pages on the web:

Problem: Contact options are limited.

Solution: Give customers more control of how to contact you. Provide plenty of options: phone, form, e-mail, and chat. Let them contact you their way. RADirect offers a telephone number to talk to an engineer, as well as a short form and a chat option when available. The e-mail form guarantees a response in one business day. If you click on "Speak to a System Engineer" in the nav bar, you're guaranteed a response in two hours from the point of action.

Problem: People are left to send and pray. So many contact forms and "thank you for contacting us" pages leave visitors frustrated. They don't provide any information on what to expect when someone contacts the company via form or e-mail. Visitors want to know when and how you'll reply. Some pages won't even give the business hours. …

Solution: Tell visitors exactly what to expect when they reach out to you. Tell them what's happening and what to expect in the future. If they must have information handy when they contact you, be sure to list that on the "contact us" page, too.

There are lots more “Problems” and “Solutions” in the article.  Worth a look.