I was out for a walk the other day and saw this real estate agent’s magnetic sign on his SUV: 

Despite the incredible amount of information on the sign, notice that the one thing it doesn’t have is his first name.  If you wanted to contact him, but didn’t remember the phone number, or even the agency, how would you find him?  Would you search for “Mr. Johnson” in the Yellow Pages or on Google?

Think about your business or firm name.  If someone hears it and wants to contact you later, will they be able to find you?