Fire Us, Please!
Joel Spolsky has noticed that FAQ pages for online services almost never include instructions for how to cancel your account, then talks about making it easy for his clients to “fire” his company. And about their moneyback guarantee?
Since we started the company in 2000, the moneyback guarantee has cost us precisely 2% of revenues, which also includes chargebacks, credit card fraud, and people who accidentally ordered twice. That figure that has remained remarkably stable through the years and which I think is well worth it, but then again, I'm only measuring the cost, because the benefit is too hard to measure!
Do you have instructions how your clients can fire you? And about that guarantee….