Total Information Awareness, for Lawyers AND Clients

Pronet Advertising has a great list of 10 Things You Should Be Monitoring online.  Other bloggers have jumped in with numbers 11–17 and 18–23.  The first ten:

  1. Company name
  2. Company URL
  3. Public facing figures
  4. Product names
  5. Product URLs
  6. The industry “hang outs”
  7. Employee activity/blogs
  8. Conversations
  9. Brand image
  10. Competitors

Good advice, but I’d take it a bit further.  You should absolutely be monitoring these things for all your clients, too.

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