Here’s an extreme example of the power of the blogosphere.

Step One:  Write law.com article about how Mac’s suck, with at least a few technical innacuracies.

Step Two:  Follow up with blog post about article, taking on”Mac Jihadists.”  81 comments and counting. 

Step Three:  Watch others pick up your article and criticize you in their own blogs. 

Step Four:  See how at least one of the critical articles makes it to the front page of Digg.

Step Five:  Watch your online reputation take a major hit.

It is only a matter of time before some of these blog posts show up on the front page of Google.  As it stands now, using Google’s Blog Search, a post titled “Stupid Larry” is the first result.

I know Larry and like him.  I’ve presented with him at ABA’s Techshow.  He’s a very smart guy, and it wouldn’t surprise me if this is all part of a plan to demonstrate how blogging works — a subject he writes and speaks about frequently.  However, it is also a cautionary lesson in the power of blogs and citizen media.  I will say this, I bet his article is the number one page (by far) served up by law.com this week.