I was grocery shopping today and found myself buying three pizzas, instead of just the one I needed, because they were on sale, “Three for $10.00.”  Now, I know that really means $3.34 for the first and $3.33 for the other two, but I bought three anyway, falling prey to the grocer’s power of suggestion.  So I though, if it works for supermarkets, it should work for lawyers, right?

This holiday season if you do wills (as just one example) and normally charge $500 each, try a “family special” where three wills will cost $1400 or something similar.  Allow people to buy three wills at once, with the ability to give two to others — think parents doing a will and then giving each of their adult children one of their own. 

Make sure the parents know they have no right to control or see what their kids do, and give yourself an out if there are conflicting interests, but if you market them as a package, you could see a significant increase in your estate planning business.