Thanks to 37 Signals for pointing out a great article in CNN/Money about Apple's retail stores.  The article talks about the inspiration for Apple's amazing "Genius" Bars:

When we launched retail, I got this group together, people from avariety of walks of life,” says Johnson. “As an icebreaker, we said,‘Tell us about the best service experience you’ve ever had.’” Of the 18people, 16 said it was in a hotel. This was unexpected. But of course:The concierge desk at a hotel isn’t selling anything; it’s there tohelp. “We said, ‘Well, how do we create a store that has thefriendliness of a Four Seasons Hotel?’” The answer: “Let’s put a bar inour stores. But instead of dispensing alcohol, we dispenseadvice.”...”See that? Look at their eyes. They’re learning. There’s anintense moment – like when you see a kid in school going ‘Aha!’

There are two things about this quote that really hit home:

First, how many law firms ask the same question the Apple store designers did (Tell us about the best service experience you've ever had?), and actually modeled their firm on that best-in-breed service experience? 

Second, how could a "genius bar" be implemented at your firm?  Could you open that "bar" at your firm for walk-in clients?  What if they paid an AppleCare-like fee to avail themselves of that service?

 I bet you could make it work.  Let me know if you need help.