Does Your Firm Have the Guts to Seek Anonymous Client Feedback?

Mike Arrington posts about The Gorb, a online reputation monitoring service:

Gorb allows, even insists on, anonymous comments and ratings about anindividual. Like someone? Hate them? Tell Gorb all about it, usingtheir handy Ajax slider to rate them from 1 - 10 in their professionaland personal lives, and leave written comments as well.

According to Gorb:

The professional marketplace in general is inefficient when it comesto distributing information about a person's reputation. Many of usoften make daily decisions based on relatively few inputs, some whichare poorly validated. When these decisions begin to form the basis forour perceptions about others that we don't know, it should be nosurprise that there's a hit-and-miss nature to this "off-line" system!

Onthe other hand, many of us also use people that we know very well asreferences to gather information and make decisions about others. TheGORB aims to leverge reliable professional references and personalopinions to provide a balanced and widely adopted "online" ratingsystem, that allows us to gauge the reputations of one another.

What do you think?  Would you or your firm tell your clients about The Gorb and ask them for an anonymous review of your services?  Why or why not?  What are you afraid of?