Got er Done!
Ben McConnell and Jackie Huba share a great idea in this post about a condo development that posts huge "SOLD" signs on the outside of each unit, arguing that the signs "are the best possible evidence" that the condos are desirable.
I was wondering if this idea could also work for lawyers. Imagine a weekly or monthly full-page newspaper ad that shows all the new business formations, real estate closings, or even "newly single" divorce clients a firm helped (with their permission, of course). Not sure how this works in some jurisdictions, but it is a thought. What do you think?