Ideate for the Holidays
Church Marketing Sucks continues a great series on Lessons in Not Sucking with this post on Building an Ideation Team. There are some absolutely great tips in the post, including: "Invite People You Don't Like," and "Invite People with Unusual Professions." Read the post, and then think about ways to do a firm-wide ideation session at your holiday party this year. That's right, gather up some of your people and your clients and spend a bit of time thinking of ways to get better as a firm -- perhaps by focusing on what your top-ten firm resolutions for 2008 should be. You might be surprised at the result.