Conference Tips Revisited
Two years ago, I wrote The Conferencing Manifesto on my Real Big Thinking Blog. I'm about to put that blog to bed (more on that in the near future), and wanted to repost some of my favorites. Here are a few tips for conference goers:
Know Your Questions. Seek Your Answers. Never attend a conference without at least three questions you want answered. Never leave until they have been.
Their Conference is Your Focus Group. Want to measure the pulse of the marketplace? Want feedback on your idea, product, or business model? Go to a conference populated by your ideal customer. Forget the sessions. Hang out in the hallway. And listen. A lot.
Be Smart. Be Helpful. Then Be Quiet. Other attendees may have come to the conference to meet people like you. They may want and deserve your help (and you, theirs). They didn’t come to hear your hour-long presentation. Please understand the difference.
Paper Works Best. Your ability to pay attention to conference speakers and attendees is inversely proportional to your ability to pay attention to the outside world. Stow the laptop, turn off the BlackBerry, pull out the Moleskine, and start writing. Oh, and if you can’t leave the real world behind for an hour or two, please don’t leave it at all.
Vendors Matter. Vendors are like puppies. They crave your attention. Give it. They know your industry and the other attendees better than you do. Talk with them. Learn from them. Then take a few pens.
Blogging is not Participation. We get it. Your blog has tens/hundreds/thousands of readers who can’t wait to hear your take on the last speaker’s presentation and about how crappy the WiFi is. Your “audience” will be there tomorrow. Your fellow attendees will not.
The most important people at the conference are sitting next to you. Think Tom Peters gives a rat’s ass about your new business strategy? Is Seth Godin going to give you personalized marketing advice? Of course not. The people at any event who are most likely to have already faced your challenges (and maybe even solved them) aren’t the highly-paid keynoters, but rather your fellow attendees. They are like you. They can help you. Ignore them at your peril.