The NonBillable Hour

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LexThink Innovate: Name Your Own Price

One thing I'm trying to do with LexThink Innovate is to put in practice some of the ideas I advocate for lawyers.  One of them is focusing on the value you deliver to clients vs. the time you take to do their work.  In that vein, I'm making LexThink Innovate a "name your own price" event.  From the LexThink Blog:

We understand that it takes quite a leap of faith to come to a “legal innovation event” if you’ve never been to a LexThink event before– especially one that promises to turn the business-as-usual legal conference world on its head.

Instead of asking you to believe it when we tell you that LexThink Innovate will be the most unique and valuable legal conference you’ve ever attended, we’re willing to put our money where your mouth is: You’ll tell us how much you’ll pay when the event’s over instead of before it begins.

When you register, you’ll pay a $500 deposit to hold your space.  At the end of the event, we’ll ask you how much value you received.  If you don’t believe LexThink Innovate was the best legal conference you’ve ever attended, and you want some (or all) of your deposit back, you’ll get it, One Question Asked.*

However, if you believe LexThink Innovate was worth far more than your deposit (as we promise it will be), we’ll humbly ask you to pull out your checkbook and pay us some more — a little or a lot.  Again, it is completely up to you.,

In short, we’re turning “you get what you pay for,” into “you’ll pay for what you got,” and trusting you to hold us to our promise that you’ll love LexThink Innovate.  We know we’ll love seeing you there.

*The only question we’ll ask is how we could have made the event more valuable to you.

What do you think?  Regardless of whether you're going to come to the event, is this an idea that appeals to you?  Would you try it in your own practice? 

Here's the registration page.