Several years ago, I started using 3" x 5"business cards in place of traditional-sized cards.  Since then, I've never gone back, and constantly get comments about how my cards (printed, by the way, on my own printer) are "unique," "creative," and even "cool." 

In fact, I'd bet that the average person to whom I hand my card interacts with it at least 5 times longer than they do with a traditional one -- pretty much the reason you hand out cards to begin with, don't you think?

At LegalTech, I promised someone I'd share my current cards here on my blog, so here you go:

If you position yourself as a different kind of lawyer to your clients, make sure you have a different kind of card.  And lose the scales of justice -- they're so 1909.