I just returned from the fantastic Missouri Solo and Small Firm Conference, where I led a session (with Reid Trautz) unofficially titled the New Web for Lawyers.  We talked Twitter, Facebook, LinkedIn and Blogs.  Here are some of "Rules" we discussed:

1.  “Social media" isn’t rocket science.  It's just sharing who you are, what you do, and what you think with friends, colleagues and clients online.

2.  LinkedIn is: "Where are you working?" Facebook is: "What are you doing?" Twitter is: "What are you thinking?"

3.  Ever thought it would be cool to be invisible?  Ignore Facebook, LinkedIn and Twitter, and to a vast number of your potential clients, you will be. 

4.  Want to understand the value of being active online?  Ask the guy standing in the corner by himself at your next networking event how many friends he’s made.

5.  First impressions are no longer made in person.  People want to get to know you before they meet you -- and the place they go is the web.  Are you there, and what kind of first impression do you make?

6.  Just because you are “friends” with someone online doesn’t mean they’d recognize you in a crowd of three people.  Make your online connections the start of relationships, not the extent of them.

7.  Unless you measure the value of your real friendships by business you receive from them, it is unfair to hold your online friends to a higher standard.

8.  The only thing you’ll get from your online friends are their updates… unless you ask them for more.

9.   Before Facebook, what happened in Vegas stayed in Vegas.  Now, what happens in Vegas can impact your business.  Be careful on Facebook, but ignore it at your peril.

10.  The most important social media tool is the telephone.  Reaching out to online friends can turn them into real ones.

If you'd like to see more Ten Rules posts, you can check them all out here.  If you'd like to read ideas like these as I develop them, follow me on Twitter.