What Are Your Clients Afraid Of?

I saw this great over-the-counter medicine packaging (from Help Remedies), and was taken with the simple way each remedy's package focused how the consumer feels before using it.

I wonder if this simple message would work with law firm marketing?  Instead of telling the world what you do, what if you focused your marketing message on how clients felt before hiring you?  Start by answering this question: what are your prospective clients worrying about at the time they need you most?