Are you marketing to women?

I have really enjoyed reading Michele Miller's Wonderbranding weblog. In this post, Michele points to a Consumer Electronics Association report with these alarming statistics:

Nearly three-quarters of women surveyed by the industry group complained about being ignored, patronized or offended by sales people when shopping for electronics.

Forty percent of the women said they were treated better when accompanied by a man.

More than half said advertisements for electronics were confusing -- though half the men surveyed felt the same way.

A meager 1 percent of women surveyed thought manufacturers had them in mind when creating products.

Michele has this to say:

Note to consumer electronics executives.... have you looked at your numbers lately, beyond the bottom line? Are you creating a memorable experience for your most profitable customer, not to mention building a relationship with her?

I have spent the last several months "auditing" my legal practice. One area I have focused on is how women view me and the services I provide, as I am trying to better serve woman-owned small businesses. I have spoken with many women I know in this process and each woman has had similar experiences with lawyers as the women surveyed above had with electronics salespersons.

I challenge you to do a similar audit of your practice. The following questions are in no way an exhaustive list, but think about: Is your office woman-friendly? How do women feel when greeted on the telephone? Do you have woman-themed magazines in your waiting room? The last law office I visited had the following magazines: Car and Driver, Golf Magazine, and Sports Illustrated. Is there a place to play (or at least a place with books or other kid-friendly activities) for children who accompany a parent for a meeting? Can you name the two biggest civic organizations in your community whose membership is primarily made up of women? Have you spoken to these groups? Who are the three most influential women in your community, and do you know them? Do you send bills and correspondence to, "Mr. and Mrs. John Doe," instead of including the wife's name? Does your office sponsor charities women support? How does your firm entertain clients? Do you do more than the traditional golf outing or handing out tickets to sports events?

I would love to hear from the women (and men) in the blogosphere with comments. What other questions should I be asking myself in my law office audit? How can women be served better by male and female lawyers? What can we as lawyers do to make sure our profession doesn't marginalize women like the consumer electronics industry apparently has?