Sam Decker has been writing his weblog, Decker Marketing: Marketing, eBusiness, Management, & Life -- from a Startup & Dell Marketing Guy since September 2003. I happend across it last week and have been consistently impressed with what Sam has to say. In a recent post, Sam talks about his friend's new restaurant and its amazing bathroom hand dryer. Sam's point:

I told my friends and wife to go wash their hands. And now I'm telling you about this. I'll tell others. Why? I've never seen this before, and thought it was cool. Mike spent a few extra dollars for this dryer...but it should quickly pay off.

I think little things in the customer experience can make a big difference in driving customer choice and word of mouth.

It's why I go to Mexican restuarants with great chips and salsa, despite the food. Or the tipping point for me to choose one sandwhich shop over another because they serve soft ice. Or the chinese buffet, just because they have free ice cream.

Think about the little things you can do in your business to stand out, be remembered, and perhaps lead to word of mouth.

What little things can you do to make your law firm stand out? I'm compiling a list of things we're going to try. I'd like to know your ideas too.