Kill the Billable Hour Before It Kills You?

 Jim Logan weighs in on the billable hour:

I'm more convinced than ever the next great opportunity in professional services is value-based billing. In my own business, we don't bill for time - never have, never will - and the results are impressive, both for us and our clients. Billing customers based on results, defined from their business purpose, is a Win-Win business proposition that creates fierce customer loyalty and ultimately more revenue for both the customer and consultant. Once your combined goals are aligned, the opportunity for mutual success increases.

Amen.