Is it all the same thing?

Will lawyers ever realize that it is all the same thing:

We don’t spend 2 hours every day on marketing, we spend all day on marketing. We don’t spend 1 hour every day figuring out the best way to communicate what our products do, we spend all day figuring out the best way to communicate what our products do. We don’t spend 3 hours on interface design, we spend all day on interface design.

When the edges are blurred, and one thing is many things, you can achieve so much more with less time, effort, and people.

Good work for clients is marketing.  Sending a fair bill is client service.  Returning telephone calls and e-mails is relationship building.  It is all the same thing.  Go read the original post and the comments.  Great Stuff!