Resolutions III: December 22

Resolve to get less business. 

Step One:  Go through your client list and place a check next to every client who:

• you hate
• treats your staff poorly
• never pays on time
• always complains about everything – including your service
• is never happy with anything
• etc.

Step Two:  Figure out how much of your income comes from these clients.  Fire them.  If too much income comes from clients you hate serving, find a different practice area or a different job.

Step Three:  While you are at it, look at your calendar for the last year.  How many things (like family outings, vacations, and your children’s activities) didn’t you get to do because you had to work?  Add up the amount of money you made by missing these events.

Step Four:  Add the amounts from Steps Two and Three.  Increase your hourly rate (unless you already use value pricing) to make up for the business you are letting go.

Step Five:  Explain your rate increase to clients by telling them you decided to work for fewer clients to deliver the remaining ones better service (and to remain sane). 

Step Six:  Deliver that better service to your remaining clients.  Spend more time with your family.  Be happier.