Resolutions III: December 24

Resolve to become aware of news affecting your cients before they do.*

1.  Using Google Blog Search or Google Alerts set up several searches for each of your clients.  Use their names, industry, competitors’ names, products, etc.

2.  Subscribe to the RSS feed for each search.

3.  Notify your clients whenever you see something relevant to them or their industry.

Extra Credit:

4.  If you use Google Reader as your RSS Aggregator, create a “tag” for each of your clients.

5.  For each tag, Google Reader allows you to create a unique URL for that tag that you can share with your clients.

6.  Give each of your clients their tag’s unique URL and everytime they open it in their browser, they’ll see everything you’ve “marked” for them to read.

*  This post will be expanded into a longer how-to in January.