Your Customers Don't Want to Need You

I've been doing a lot of speaking lately, and have been revamping my presentation quite a bit to focus on just a few key themes. I'm going to share a few of them in the blog, and would love your feedback. Right now, I'm organizing my talks around a series of truths or "new rules."

Here's the first:

Your clients need you less than you need them. They don't want to need you at all, and they're willing to pay for the privilege.