Reactivate Past Clients

John Jantsch gives us Seven Tips to Dig Out from a Recession.  The one you should focus on today:

Reactivate past customers - Where did I put thatcustomer anyway, I know they are around here somewhere. Sad but true,sometimes we don’t bother to communicate with current customers unlessthey call with an order. By the time they have decided someone elseappreciates their business more, it’s too late. Reach out to lapsedcustomers and make them an apology, promise to never ignore them again,and make them a smoking hot deal to come back.

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