100 Tweets: Thinking About Law Practice in 140 Characters or Less.

I really like Twitter.  For those who follow me, you know that I try to share lots of legal-themed tips, thoughts and ideas.  In fact, most of my Ten Rules posts started out on Twitter -- where I'll test 15-25 "rules" to see which ones work best before picking the ten favorites.

However, there's lots of stuff that lives on Twitter now that used to live here on the blog.  And since I don't expect everyone reading this to follow me there (or go back and read through my 2000+ Twitter messages), I decided to compile a "Best Of" list of my favorite tweets. 

So, here (in .pdf form) is a little e-book I've titled:  100 Tweets: Thinking about Law Practice in 140 Characters or Less.  It contains my favorite 100 tweets, in no particular order, and should give you a sense of what I share on Twitter that you don't always see here.

If you enjoy it, and would like to follow me on Twitter, I'll see you there.

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Know What You Don't Know

Ben Folds, from the song “Bastard” on Songs for Silverman:

“Why you got to act like you know when you don’t know?”

How many of us are afraid to admit to a client that we, “just don’t know” the answer?  Ben Folds would suggest:

 “It’s OK if you don’t know everything.” 

It really is.  Next time you don’t know, say you don’t know.  Your clients may appreciate your candor.

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Quotes Quotes

Quote of the Week

I know I don’t post one every week, but I found this quote by Robert T. Allen on one of my new favorite blogs 37 Days:

The truth is that everything that can be accomplished by showing a person when he's wrong, ten times as much can be accomplished by showing him where he is right. The reason we don't do it so often is that it's more fun to throw a rock through a window than to put in a pane of glass. - Robert T. Allen

While you're at it, check out Always Rent the (Red) Convertible.

 

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Quotes Quotes

Quote of the Week

Alex Wexelblat at Copyfight is my quote of the week:

It's important to remember that no matter who you are - CVS, Microsoft, the Cartel, whoever - most of the smart people in the world don't work for you. It really would be better all around if more people would keep that in mind.

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Marketing, Quotes Marketing, Quotes

Quote of the Week

“Fix the holes in the bucket first, and then worry about how to add more water!”  — Howard Kaplan

This quote comes from the author of one of my favorite blogs, A Day in the Life of a Persuasion Architect.  The quote comes from this post talking about a ClickZ article that collected common complaints Search Engine Optimization (SEO) firms have about their clients.  Howard’s take:

It's pure lunacy to change your site to accommodate the recommendations of a firm whose stated goals are to provide more qualified traffic, when you've previously displayed an utter inability to close on the qualified traffic you currently enjoy. 

The lesson for lawyers?  How much “qualified traffic” visits your web site, calls your office, or comes in for an initial appointment yet doesn’t retain your firm?  Until you know the reason(s) why, don’t spend any additional marketing dollars.  Instead, take your marketing budget (you have one, right?), divide it by your hourly rate and spend at least that amount of time fixing the problems.  Once you get your act together, spend the dough to tell other people what a great lawyer you are.

P.S. It seems like the rethink(ip) guys like this quote too.

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